In the world of SEO, there are typically two roads a company can venture down. One will lead to accepted practices and more or less “playing by the rules” in the eyes of the search engines, and the other will go rogue using frowned-upon tactics to see what kind of returns they can bring. For any new company, it pays to stick to the straight and narrow, mostly because the frowned-upon practices can often result in penalization from the search engines themselves. Welcome to the world of white and black hat SEO.
White Hat Practices
If you own a small business, there is a good chance that you have heard the terms “Search Engine Optimization” (SEO), or “social media reseller” before. You are likely to have a million questions upon learning about this technique of internet marketing, such as “what is SEO exactly?” “What makes one private label SEO social media reseller plan better than another?” or “Does SEO marketing actually work?”
I am writing in hopes of answering these pressing questions you may have pertaining to SEO. Having six years experience working for an internet marketing firm, I trust that you will find my advice and information very helpful as you begin your campaign of being an internet marketing reseller.
1. What Is SEO?
Let us address the first question I listed…what exactly is SEO? Well, there are a few different strateg
Like most people, you’ve probably realized that it’s not 1995 anymore. Advertising in the phone book or shooting a quick television commercial is just not going to reel in as many people as it used to. Thankfully, you’ve got the internet to fill the void! Deciding to take advantage of a comprehensive SEO package is one of the best things that you as a business owner could do if you want to make sure that your business remains competitive.
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According to the U.S. Bureau of Labor Statistics, about 30 percent of new businesses do not survive beyond two years; and within five years, nearly half of new business will no longer exist. Although American consumers spent over 200 billion dollars online during 2012, it is becoming increasingly challenging for new businesses to take advantage of the innumerable opportunities that exist in the world of internet marketing.
When it comes to implementing a successful SEO campaign, the most innovative businesses will always come out ahead. As online marketing continues to grow more competitive, it is also becoming more complex, as well. The increasing complexity of online marketing can be attributed to the need for new SEO strategies that will help businesses gain an edge over their competitors. However, fewer busine
When you come to the decision that your business is finally in need of an SEO program to get more traffic and leads on the internet, you may find yourself overwhelmed with options. There are hundreds of SEO firms out there, and very few ways to determine which ones will help, and not hurt, your business. Choosing a quality SEO provider begins with having a better understanding of what the best SEO companies do.
If you understand the work that you will need to have done, you can make a more intelligent decision when you start sifting through SEO agencies.
SEO links, also referred to as link building, have taken something of a hit during the latest Google algorithm update. However, they are still some of the best SEO tools available to firms, so you will want to find a firm that knows h