When you are deciding whether to work with a traditional search engine optimization, or SEO, firm or a private label SEO, there are some considerations to make. Overall, you of course want to make sure that whatever company you decide to work with operates in an ethical and professional manner. Aside from that, though, you need to determine what you want out of the SEO experience. And if you are selling SEO, why would you not want to sell it under your own name?
When you utilize the services of a private label SEO, you get all of the credit. This means that when you resell SEO to current clients and new ones, you do not need to confuse anyone by letting them know that someone else is actually doing the SEO work. This can lead to a host of other questions. Rather, you can simply say that you offer SEO services and can leave the actual hard part up to the private label SEO firm to analyze results and determine plans for your clients.
You can even call the SEO plan a name that correlates with your company. The concept that private label SEO firms utilize revolves around the idea that they would rather not be recognized for what they offer. They want to market their services to resellers rather than end users so that they can let resellers work on the customer service and selling aspects of SEO. This benefits them greatly, and it can benefit you greatly as well because it is yet another service that you can add to your list of offerings for clients.
Another good thing about using a private label SEO – or any type of SEO firm, for that matter – is that you can charge customers whatever price seems reasonable to you. You can cater your prices to meet the needs of each individual client rather than having to rely on the private label SEO firm to give you a price. This can lead to some increased revenues on your part, which can be quite helpful if you are experiencing a decline in the amount of customers that you have.
When you work with a private label SEO, you still get to be your own boss. The firm will provide you with everything that you need to sell SEO, and you are in control when it comes to not only costs but also the level of service that you provide. You remain in the driver’s seat, just like you are with your current business.